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Why Can’t We Be Friends? The CIO vs CMO Debate.
CIO vs CMO By now, we’re all aware of the Gartner prediction that “by 2017 the Chief Marketing Officer would spend more on technology than the Chief Information Officer”. If you’re one of the...
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The Importance of Modern Marketing in an Old-Fashioned Business
“Modern Marketing” is almost a redundant phrase. Marketing itself changes on a regular basis and brands that don’t keep up with the evolution struggle to maintain their competitive edge. For industries...
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